Every step is valuable and is able to be a breakfast for needy children through the campaign “Let’s Walk by Shokubutsu for Men” organized annually with the collaboration of World Vision Foundation of Thailand (WVFT) in order to pass on the happiness to impoverished children by giving them the nutritious breakfast and necessary equipment continuously.
This year’s activity, “Let’s Walk by Shokubutsu for Men: Mission5 (The Heart Walk - Endless Giving) is more challenging by encouraging the public to download “Let’s Walk by Shokubutsu for Men” application onto their smart phones and use it to record the number of steps they walk. Every 7,000 steps taken are converted to be 1 breakfast meal for a needy child through the “Breakfast for Kids Project” by WVFT and the campaign has a goal to collect the donation for 20,000 meals.
For this charitable activity, Shokubutsu for Men has invited everyone to participate Shokubutsu for Men Mini Marathon: Mission5, officially launched in recent March at Jatujak Park by encouraging the participants to download “Let’s Walk by Shokubutsu for Men” application onto their smart phones and use it to record the number of running steps to donate the breakfast meals to impoverished children. The highlight was the famous actor Nadech Kukimiya, presenter of Shokubutsu for Men shower cream, who was joined by Ms. Nisara Trairoj, Lion’s Acting Category Manager-Beauty Care of Lion Corporation (Thailand) Ltd., distributor of Shokubutsu Monogatari shower cream, and Dr. Bunjongsek Supsopha, WVFT’s Marketing and Fundraising Director.
“Shokubutsu has started its collaboration with WVFT for 5 years because we would like to be a part of giving good opportunity to needy children by supporting the nutritious breakfast and necessary equipment to them. We are very proud to see the better change of those children and it’s the important motivation for us to keep on processing this project.” Ms. Nisara said about her good intention to process the project.
Shokubutsu has launched the campaign with WVFT since 2013. In addition to raising donation for breakfast meals, other joint activities included the giving away of blankets and shoes.
“Breakfast for Kids Project” is pursued by WVFT across 175 child development centres and schools in 22 districts of 14 provinces in the north, northeast and central regions of Thailand. The project supports underprivileged and undernourished children ages 2-12 years old the nutritious morning meals to help them have proper growth and development.